Ryft Launches Omnichannel Platform As Investors Double Down

Omnichannel payments enable businesses to process transactions seamlessly across all sales channels ,whether it be online, in-person, or mobile apps, with unified reporting. Unlike multichannel systems, where each channel operates independently, omnichannel creates a connected experience where customer payment data, transaction history, and preferences sync across touchpoints. Ryft's omnichannel platform lets marketplaces accept payments anywhere while maintaining automated split payment functionality, centralised seller management, and consolidated financial reporting regardless of where the transaction originates.

Omnichannel payment solutions provide operational efficiency through: unified reporting and reconciliations, improved customer experience with consistent checkout experiences, and better transaction visibility across your entire business. For marketplace platforms, Ryft's omnichannel approach means your split payment logic, seller onboarding, and compliance work identically whether transactions happen online or offline. This reduces technical complexity, lowers integration costs, and enables new revenue opportunities

Integrating omnichannel payments into your existing platform starts with choosing a payment provider that offers unified API access across all sales channels, like Ryft. The integration process typically involves connecting the API to your store’s backend, configuring payment methods for online checkout and linking any physical point of sale terminals.