Ryft Launches Omnichannel Platform As Investors Double Down
This article covers: Ryft's omnichannel platform launch, how it unifies online and in-person payments, and why early investors Pembroke VCT and Ingenii VC doubled down.
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Following Ryft's impressive growth this year, early investors Pembroke VCT and Ingenii VC have doubled down on their initial investment. The timing aligns with our biggest product launch yet: an omnichannel payment platform that unifies online and in-person transactions.
Businesses asked for it, so we built it. Whether you're a marketplace, franchise, or platform, you can now:
- Unify online checkouts, in-person payments, and everything in between
- Access integrated reporting across every channel
- Stay compliant with built-in, future-proof regulatory requirements
No more juggling multiple providers. No more fragmented data. Just seamless payments that scale with your business.
Frequently asked questions
Omnichannel payments enable businesses to process transactions seamlessly across all sales channels ,whether it be online, in-person, or mobile apps, with unified reporting. Unlike multichannel systems, where each channel operates independently, omnichannel creates a connected experience where customer payment data, transaction history, and preferences sync across touchpoints. Ryft's omnichannel platform lets marketplaces accept payments anywhere while maintaining automated split payment functionality, centralised seller management, and consolidated financial reporting regardless of where the transaction originates.
Omnichannel payment solutions provide operational efficiency through: unified reporting and reconciliations, improved customer experience with consistent checkout experiences, and better transaction visibility across your entire business. For marketplace platforms, Ryft's omnichannel approach means your split payment logic, seller onboarding, and compliance work identically whether transactions happen online or offline. This reduces technical complexity, lowers integration costs, and enables new revenue opportunities
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