Author profile
Sadra Hosseini
CEO
Sadra Hosseini is CEO and co-founder of Ryft. A leading voice in payments, featured in Financial IT and PYMNTS, on embedded payments and regulation.
From this author
Blog
Agentic commerce and embedded payments: what marketplaces and platforms need to do now
This interview covers: why agentic commerce is still early days, how B2B marketplaces are shifting from SaaS to usage-based pricing, and why embedding payments should come before going agentic.
Blog
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News
How franchise payment systems keep pace as you scale
In this article, Sadra explores why payment consistency across franchise locations is harder to maintain than most operators expect, and what getting the infrastructure right before the scale arrives actually looks like in practice.
News
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News
Ryft at the SFC Capital Investor Summit 2026
In this session, Ryft CEO Sadra Hosseini joins the SFC Capital Investor Summit to discuss early-stage secondaries and what liquidity looks like before a full exit.
News
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Press
