How Tuck App strengthened in-app payment security with Ryft
Tuck is a UK rewards and cashback app used by more than 150,000 customers, giving shoppers up to 25% back at over 250 retailers including Tesco, John Lewis, Boots and Nando's. Ryft powers Tuck's card payments, and gave the team the flexibility to shut down a fraud pattern within days of it appearing.
Tuck's previous card payment provider was built for a slower-moving business than theirs, a consumer app shipping gift cards instantly at checkout. Fraud tools were basic, account support was shared across a queue rather than dedicated channels, and getting a straight answer on a live issue could take days. For an app where a delay at checkout is a delay a customer notices immediately, that was a real problem.
Tuck needed a provider that could offer a genuinely native in-app payment experience rather than a web checkout bolted onto the app, and a direct line to someone who understood the business well enough to act fast if something went wrong.
The one-to-one account management is something we've had from Ryft since joining. Our previous providers never gave us that.
Tuck moved its card payments to Ryft and enabled Apple Pay directly into their app. Onboarding, including KYC, took a few weeks from first contact, with the Ryft team responding quickly to feedback throughout the build.
As Tuck has grown, Ryft's tools have given the team the flexibility to review and refine its payment features quickly, keeping fraud controls current without adding friction to the checkout experience.
Whatever we raise, we get an instant response, and turning things around quickly with a team that actually knows our setup makes a real difference to how secure the app feels.
Tuck now runs card payments natively inside the app for more than 150,000 customers and 250 retail partners, with Apple Pay and open banking as its two payment methods and strong fraud controls in place throughout.
That flexibility has given the team room to focus on growth rather than payments administration, including new retail partnerships and plans to expand into new markets.
Knowing we can move that fast with Ryft means we can focus on growth instead.
Key Benefits
Native in-app payments: Apple Pay embedded directly into the app chekout.
Proactive security: Ryft's tools let Tuck keep fraud controls current as the app scales, without adding friction for customers.
Direct account access: Dedicated 24/7 support instead of a shared ticket queue.
Room to grow: More than 150,000 customers and 250 retail partners, with capacity to keep expanding.
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